Communication means to share. A process by which a sender shares a message with a receiver for whom it makes sense. Communication is part of everything. Arguably, sending and receiving communication is a big part of being human.
We work with an extension of communication, which might also be called control or manipulation. Because we construct communication with the purpose of creating a change of behaviour or mindset for the reciever. It’s therefor not the communication in itself that’s goal but the processeses it starts.
Strategic communication | Internal communication | Storytelling | Behaviour design | Information management | Content |