Monitoring means to observe a specific situation and document the changes. It can be an mindset within a target group of consumers, a habit among employees or something completely different.
Most often, the goal is to optimise an investment that has already been made. Nonetheless, with growing demands of transparency and openness, monitoring can also be applied to document and justify an action relating to diverse stakeholder groups. Or to extract knowledge from a project that can create value in other parts of an organisation. And probably most importantly, to increase the agility of a company.
Data collection and analysis | Tracking | Evaluation | Optimization | Documentation