A strategy is a long-term plan for how a company can obtain it’s goal.
In other words, it is defining what you want to achieve and planning how you’re to achieve it, with the overall purpose of aiming for an optimal position in the future.
However, a strategy is never any better than the knowledge it is built upon. It is therefore, essential to obtain complete insight and overview of the company, the culture, the market and the target group, before it’s construction.
Put simply, a strategy is the leap connecting the sum of complex information to a precise plan.
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