Touchpoints is the points where a company is connected to its target group, and thus has the possibility to communicate, influence, and develop expertise, behaviour and mindset.
Modern companies has many touchpoints and the aim is to orchestra them effectively and in a way that provides an optimal experience for the reciever.
The possibilities are almost infinite. Budgets are not.
It is therefore essential, when prioritizing touchpoints, to define where the biggest challenges for the company lie, because learning and development efforts works best by focusing energy and resources on one, or a very few, pivotal objectives whose accomplishments will lead to a cascade of favorable outcomes.
When it comes to touchpoints, you can become richer or poorer very quickly. The difference usually lies in the preservation of a clear overview.
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